Chico Yo-Yo Company
Chico, the small, unassuming town in northern California, is the heart of yo-yo in America. Bird in Hand, the toy store and home of the Yo-Yo Museum hosts the US Nationals every year. Store owner Bob Maloney and National Yo-Yo Master Thad Winsenz have teamed up with Area 51 Yo-Yo Club's Richie Nye in 2009 to start Chico Yo-Yo Company (CYYC). Chico's yo-yo club has spread their love for yo-yos to a whole new generation, and Thad has not only served as a judge for the Nationals but also the World competitions, though he doesn't compete, making him lesser known amongst the general population. Combining their years of knowledge and expertise, CYYC has earned a reputation for itself through its handmade metal yo-yos, great for beginners and experts alike.