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Crucial


2006 3A World Champion Paul Yath first started his company under the name Born Crucial in his hometown of Los Angeles. His first yo-yo was a machined delrin model called the Milk, earning quite a name for its unique material. Afterwards in the delrin series came the Milk 2%, Cream, Half and Half, and Tres Leches. Although it was plastic, the machined delrin had capabilities that wouldn't fall behind metal. With a name reminiscent of its creamy play, the Milk even comes in a dairy-style package. Yath lends his hand in every aspect of development, and the packaging reflects his attention to detail.

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